This week we learned all about how to create a Google Ad campaign. I've always heard a lot about Google ads but never really understood them. After this week's materials, I think I have a better understanding of how it works. From what I gather, the most important part is setting up your keywords the right way.
Below are the steps I learned to choosing the right keywords:
- Think like a customer.
- Organize your keywords by theme.
- Be specific and have about 5-20 words per group
- Use negative keywords to weed your ad out of certain searches.
- Use the keyword planner in Google.
I think I have reached the point in the semester where I feel like I don't know what I'm doing. I don't love how my website turned out and am not sure if I did it right. Even with the things I learned this week, I am doubtful that I did the keyword assignments right. I worry that I am not specific enough and might just be all over the place.
One of my problems might be that I'm thinking about the future of my business too much. I should probably just be thinking of a couple of products to sell for right now and then worry about adding products and additional searches. I' hoping that next week will help me get more organized in my thoughts and help me really figure out what I'm supposed to be doing.
Here's to week eight being better!
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