The lesson materials were great and I learned a lot from my group mates as I saw their ads and what they did. But the best learning tool I had this week was taking advantage of the office hour from my instructor, Brother Poole. I explained that I was having trouble making all of the connections and how the concepts related to each other. He gave me the best analogy and I wanted to share it here.
When thinking about how Google Ads works and how the hierarchy is laid out, you just have to think about a file cabinet & how it's contents are organized.
- The file cabinet is your Google Ad account.
- The file drawer is your Google Ad Campaign.. It will house everything (ad groups) related to the specific campaign that you are wanting to run.
- The file folder is what houses your ad groups. Everything that you have specific to an ad group will go in here. If it doesn't have anything to do with the ad group, it doesn't belong here.
- The individual pages in the file folder are the keywords you will use for your ad group that will contribute to the ad campaign.
The hierarchy looks like this:
- File Cabinet
- File Drawer
- File Folder
- Individual Pages
Everything clicked into place when he explained that to me. I will now have a better approach to my upcoming ad campaign. I am a visual person and I do a lot of filing at my work, so this analogy was on the money for me. Thanks Brother Poole!
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