This week we packed in learning all about link building, rankings and Google Analytics. There was a lot of information packed into the week but it was definitely all good information.
The topic that was the most difficult for me to understand was link building. While I understand the concept of getting content out there with links back to your website, I had hard time following just how you are supposed to do that beyond creating all of the content and links yourself. Maybe that is all there is to it, or maybe there is a whole lot more, I'm not sure. Along the same lines, I didn't understand that concept of "deep linking" either. I tried to research a few thing but it was just too confusing. So for now, I think that my basic understanding of creating links will suffice.
I really enjoyed learning about how to dig for data on Google Analytics. I had no idea that you could drill down to so may specifics pieces of information. It just makes me realize just how much Google has about our activities as we visit websites. When you take out the element of Google being a creepy stalker information gatherer, the data becomes invaluable to helping website owners improve their sites and target their ads to their key audiences.
Another piece of valuable information that we learned this week was how to use WooRank. I found the information that site provided to be helpful in steering me in the right direction to improve my website going forward. I love that it hows how big of an impact each topic will have and how easy or difficult it is to resolve each issue.
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