Saturday, June 29, 2019

L10: ROI & Optimizing Ad Performance

This was a frustrating week for me.  I struggled to get my ad campaign turned on and when I finally did, I had no results.  I turned on the campaign on Monday, June 24 but did not have any impressions recorded until today, Saturday, June 29th.  I don't know if I did something wrong or if Google was just slow to activate everything for me.

I also struggled to set up the conversion tracking stuff.  I setup the conversion action on my Google Ads account an then setup an account on Google Tag Manager and created a container.  From there I  took the container code and put it in the marketing integration section of my website.  I got a check mark next to "Connected" for Google Tag Manager.  I think I did it right but i really have no idea if everything is going to talk to each other or not.  The sad thing is that I don't know how to check if it's right or not. 

This class was one of the ones that I was most looking forward to taking.  While I have learned some valuable skills that I will be able to use in the future, the last few weeks have left me frustrated and feeling like I am just barely scraping by.  I know that it isn't possible to for the course curriculum to keep up with the constant changes of Google products, but I really feel like I am lacking some key information somewhere.  I know how to look for stuff and figure things out and am not averse to doing so.  But this class has me spinning my wheels and I don't like feeling that way.  Hopefully the next few weeks will tie everything together and things will make sense.  Otherwise, I'm afraid my grade may take a nose dive. 

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