L11: Landing Page Optimization & Basic SEO

This week we learned all about SEO or search engine optimization.  This is something that I've heard a lot about but didn't really understand very well.  After going through this week's lesson materials, I have definitely learned more about SEO but I can't say for certainty that I understand all of it very well.  I did learn a few tips on how to boost my sit's rankings in the search engines in relation to keyword targeting elements.  Below are seven tips:

1. Make sure the page title is relevant to the keywords.
2. Make sure the headline of your ad is relevant to the keywords.  
3. Make sure the body text on your ad and site are original and relevant.  
4. Make sure the URL of your site is as simple and concise as possible.  
5. make sure your images are tagged and that you have inserted alt attributes.
6. Make sure your internal and external links are going and coming from legitimate websites.  
7. Make sure our meta keywords are accurate.  

When it comes to making sure your landing page is in tip top shape, I learned that I should ask myself the following questions:

• Is the page featuring what you promised in the ad?
• Can people easily find what they are looking for on your site?
• What do you want them to do on your site?  include a call to action.  

As I move forward with my site and ads, I will definitely have to consider these things and adjust as needed.