The first thing we learned about was what a Quality Score was for our Google Ads. Before this week, I had never heard of a Quality Score or knew what it was for. Google explains it the best:
"A Quality Score is an estimate of how relevant your ads, keywords, and landing pages are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions."
When running a Google Ad campaign, it is important to review the Quality Scores on a regular basis. As previously mentioned, the higher the score the better response you will have to your ad. But when you have a low score, it is a clue that you need to make some adjustments to your ad. Quality Scores range from one to ten with one being the lowest and ten being the highest. Here is a guide to interpreting your score:
- A score of 1-2 indicates that your ad is barely showing. You should pause your ad immediately and make some adjustments.
- A score of 3-4 indicates that your ads aren't showing very often and you are paying above average.
- A score of 5-8 is good but could be improved.
- A score of 9-10 is excellent.
There are several different things you can do to raise your score. When trying to decide how to raise your Quality Score, here are what the experts recommend that you focus on:
- Focus on your click through rate.
- Make sure you have included keywords in the body of your ad.
- Make sure your keywords are included in the headline of the ad.
- Ad negative keywords.
- Make sure your landing page is relevant and creates a good experience once your visitor has arrived.
I have enjoyed learning new things this week. Now I just need to sort it all out between my brain, my website and my upcoming ad campaigns!
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