This week we learned about about SEO and how to use social media to influence our analytics. In order for this to really work for me and my business, I will need to actually create some soial media accounts for my business. As I have thought about it, I think that Instagram, Facebook and interest will be the most relevant social media platforms for me to use in relation to what I am trying to do with my business.
Another thing I will need to do is link all of my social media accounts to my website. Not only do I want to drive traffic to my websites through social media accounts, I also want to generate traffic to my social media accounts from my website. For this reason, it is really important for me to install all of my social media icons and links on my website. Then if someone finds my site from a Google search and they like what they see, they can easily follow me on social media as well.
I didn't realize that you can track the way traffic comes to your website. It was fun to learn that through Google Analytics I can keep track which platform people are finding their way to my website. I think this was the most valuable thing I learned this week. Being able to track this will help me know which platform I should focus on.
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